The Babadook Motion Graphics
Part of our idea for the film website was allowing the user to rip up and put back together the pages of the book. The user could do this on the web page, whilst scrolling through the site. To achieve this we employed some ingenius extras - a desk fan, a bike light and simple camera. We filmed the pages being blown away by the fan, and reversed the process in post. It worked so well that it seemed sensible at that stage to look towards combining them with the trailer.
Click here to view The Babadook theatrical campaign.