The main themes from the film are loneliness, isolation, madness and rebirth. We created an image that explored these themes and stylistically took influences from sixties and seventies sci-fi.
Set in New Zealand in the early 1900’s, Tracker is the story of a mutual respect between two opposing characters, the hunter and the hunted. The brief was to create a teaser poster that captured some of the scale of the landscape and the idea that Ray Winstone was the Tracker.
The idea comes from a typical family portrait, but in this the child wears a mask, which is out of the ordinary.
The mask had to both something a child would wear and have threat.
At a time when the client needs a poster, but full cast isnt yet signed, we have to be resourcful. We wanted to show...
A film by Bernard Rose, based on the novel by Leo Tolstoy with music by Ludwig Van Beethoven.
Following on from Kidulthood we wanted to create something that was in keeping with the previous film but taking it on a step. The film is set six years after the first and therefore an element of maturity was needed in the art direction and styling.
With almost no assets to speak of we were asked to create an identity for Mr. Nice, AKA Howard Marks, once britain’s biggest trafficker of marijuana. The rizla branding has been adapted to create a teaser thats familiar, strong and simple.
We were asked to produce the branding for International Sales company Artist Independent. The first thing we did was persuade them to drop the word ‘Artist’, as we felt it would have more gravitas without.
The lone star represents independence and we opted for a silver foil to give it depth. A...