Teaser poster for the upcoming adaptation of Irvine Welsh’s book Filth. Launched along with redband trailer.
The true story of Sam Childers, a former drug-dealing biker who found God and became a crusader for hundreds of Sudanese children.
Lionsgate wanted a poster that captured the action aspect of the film so we delivered this composition clearly placing Gerard Butler as the heroic protector.
We created a new title treatment to re-enforce the 3D nature of the film and also to compliment the highly retouched image of Nic Cage in the car. The title treatment was designed and rendered in house and was inspired by American muscle car badges.
We were asked to take the US artwork and give it more impact. We changed the colour palette and used a strong spot coloured graphic device to enhance the stand out. The graphic elements allowed us to deliver many different formats and kept the campaign consistent.
“This needs to be cult & cool” was the brief. Working within extensive contractual obligations we managed to capture the essence of the film and create a poster that ticks both boxes. The iguana adds intrigue and a surreal slant. To capture the unhinged nature of Nicolas Cages performance we offset...
With a sense of voyeurism and intrigue, coupled with simple design and earthy colours, this was less about ‘over design’ and more about creating clear branding.
This went on to do so well we produced over 60 adverts, and bearing in mind this was a German film that was quite unique.
A woman struggles to interact with her family and find her place in society after spending fifteen years in prison. The brief was to create something bold and simple using a shot of KST, but also to introduce the other cast in a minimal way.