Keeping it graphic and humorous in tone, this had to look bright and appealing to a younger audience. The title as the buildings added meaning to the title itself.
The creative needed to be quirky, off beat and original. This concept was based around the idea of CK entering his own head, but because of the stage-play set backdrop to the film, we made it a drape. This way we could maintain the higher concept, but keep to the central theme of the film.