We were asked to produce a campaign for this film that included teaser creative leading onto in-cinema POS advertising.
The teaser creative was music festival focused, featuring fliers, posters and merchandise with a graphic and low-production screen-print style. 

The POS campaign moved the...

Winner of Screen International Poster of the Year 2010

The brief was to depict a woman caught between two lives, one stale and suppressed, the other alive with passion. We created the passion aspect by using a special fleuro pink and highlighted Tilda Swinton at the heart of a stiff and staged...

In this romantic drama, we wanted to convey the situation (Pheonix) finds himself in, being torn between two women.

For the story of Mussolini’s secret lover, Ida Dalser, we opted for a classic portrait, strong and forthright, but she looks haunted somehow. We wanted a rich but fresh colour pallette.

In the middle of a battle with the soldiers looking on, is Henry throttling her or gripping her in a moment of lust?