We were asked to produce a campaign for this film that included teaser creative leading onto in-cinema POS advertising.
The teaser creative was music festival focused, featuring fliers, posters and merchandise with a graphic and low-production screen-print style.
The POS campaign moved the...
With a sense of voyeurism and intrigue, coupled with simple design and earthy colours, this was less about ‘over design’ and more about creating clear branding.
This went on to do so well we produced over 60 adverts, and bearing in mind this was a German film that was quite unique.