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We were asked to produce a campaign for this film that included teaser creative leading onto in-cinema POS advertising.
The teaser creative was music festival focused, featuring fliers, posters and merchandise with a graphic and low-production screen-print style.
The POS campaign moved the creative into a photographic composition, with a broader appeal. This gave a more ‘filmic’ sensibility to make sure there was no illusions as to it being a film as opposed to a music documentary.
